Overview
This is a product advertisement collaboration between Vacanza and Care Bears, primarily promoted through Instagram Reels. The project showcases the Care Bears IP alongside Vacanza's jewelry. It was a small-scale yet creative and engaging project.
My Role
I was responsible for the keyframe art and illustrations. I collaborated with the director to establish a 2D visual direction; after extensive research, we decided on an early American comic book style. At the same time, the characters needed to align with current IP standards. Therefore, I focused on blending the modern character designs with the vintage comic aesthetic to create a nostalgic yet contemporary look. I produced two long-format illustrations and character keyframes for the animators to use in production and in-betweening.
Key Animation2DConcept/Visdev