Care Bears X Vacanza

Project Name

Care Bears X Vacanza Commercials

Clients

Vacanza

Year

2025

Overview

This is a product advertisement collaboration between Vacanza and Care Bears, primarily promoted through Instagram Reels. The project showcases the Care Bears IP alongside Vacanza's jewelry. It was a small-scale yet creative and engaging project.

My Role
I was responsible for the keyframe art and illustrations. I collaborated with the director to establish a 2D visual direction; after extensive research, we decided on an early American comic book style. At the same time, the characters needed to align with current IP standards. Therefore, I focused on blending the modern character designs with the vintage comic aesthetic to create a nostalgic yet contemporary look. I produced two long-format illustrations and character keyframes for the animators to use in production and in-betweening.
Key Animation2DConcept/Visdev

Breakdown

01 / 06
The first illustration features Love-a-Lot Bear driving a cloud car and Grumpy Bear sliding down a rainbow. I collected numerous early Care Bears comics as reference to replicate the specific cloud-drawing style and incorporated recurring elements such as bear-shaped clouds and castles. I also designed stylized lettering to represent sound effects.

 Painting process of the first illustration.

Replicating the drawing techniques and visual elements of early comic books.

Final Film

Credits
Animation Director
Freddie Chen
3D Animator
Jiawei Wu
Storyboard Artist
Ya11o_
Key Animation 原畫師
Animator
Ya11o_ , Freddie Chen